The tools you need to succeed in marketing technology.
Creating your project is only the first part of the equation. Sharing it with the world comes next. If you’re looking for ways to up the ante on your digital content game, you’ve come to the right place.
This is a curated list of tools (both physical and digital) that I strongly recommend for building your online presence. It’s important to know that I have tested and used each and every one of the tools listed on this page, unless otherwise noted. In some cases, I’ve given you a few options, depending on your budget, because I know us artists aren’t rich. The budget-friendly options are labeled with a ✰.
You’ll find the list is split into categories: Podcasting, Videos, Websites, Branding, and Books.
This list contains affiliate links. If you purchase anything from my links, I may receive a small commission at no extra cost to you. Thanks for your support!
To podcast, you need a microphone, interface, headphones, and hard drive of some kind. There are a few options for this setup, and they are listed as options below.
Required Supplies for All Podcasters
Headphones: Audio Technica MTH-30x
Editing software: Audacity or GarageBand
Both options are free, but GarageBand only comes with Mac computers. I use Avid ProTools, which is a professional audio engineer’s software program and isn’t necessary for podcasters. But if you’re interested, you can buy it here.
OPTION 2: Microphone + Portable Recorder
Zoom H6 Portable Recorder
Also has built-in mics, which makes it useful for field recordings. But I would not recommend using the built-in mics for the highest quality podcast recording, unless you are recording in a treated room.
TOTAL COST: $591—$606
OPTION 3: USB Microphone✰
TOTAL COST: $117
Note: This may seem like the best option because it is the cheapest, but I would caution you to think about whether you want to record more than one voice at a time on a regular basis. If so, a USB microphone may be more work than it’s worth. You’re better off going with Option 1 or Option 2.
Basic Video Supplies
To get started filming great videos for your online presence (think social media videos, vlogs, tutorials, or performance videos), you need a camera & accessories, tripod, and video editing software.
You can definitely use your smartphone, but you may need additional lighting and a tripod.
I’ll break down the supplies into two categories: "professional supplies” and “low budget.”
Professional Video Supplies
Canon 6D Camera (also a photography camera!)
Sigma 50mm lens
Lavalier mic OR Shotgun mic with boom stand and microphone cable
Zoom H6 Portable Recorder
Audio Technica MTH-30x Headphones
SD Card (you’ll need 2, one for the camera and one for the audio)
Editing Software: Final Cut Pro X (Mac only) or Adobe Premiere Pro
Low Budget Video Supplies✰
Editing Software: iMovie (for Apple products)
I don’t have a recommendation for an Android or PC video editor, but if you use one that you love, send me an email to let me know what it is.
The Best Tools to Build A Website
✰ If you’d rather spend half of that to get started on your website, I recommend Weebly. While it doesn’t have the same amount of customization that Squarespace does and is a lot more limited in its features, it is a lot easier to use.
Tools for Building Brand Consistency
Books I Love About Branding & Entrepreneurship